Don't Text Without Permission

Know the rules before you hit "send."

Amanda Beale
July 05, 2025

Hey ,

I understand that you’ve got products to promote, services to sell, and content to share and it might feel harmless to shoot off a quick text to someone who gave you their number. But if you’re texting without proper permission, you could be violating federal law without even knowing it.

⚠️ What’s Non-Compliant

Texting your audience without prior express written consent is a violation of the Telephone Consumer Protection Act (TCPA).

Even if someone gives you their number in a DM or while purchasing from your store, that does not give you permission to market via text.

Violating this law can cost you up to $1,500 per message… yes, even if you’re “just a small business.”

✅ Compliance Tip

Make sure all your SMS opt-ins are:

Explicit (not implied)
Freely given
Documented
Presented with clear, compliant disclosure

This means no auto-checked boxes, vague language, or pre-filled phone number fields.

🛠️ Action Steps: Fix It Now

✅Review your opt-in forms and ensure that they include TCPA-compliant consent language
✅Avoid casual texts. Keep in mind that just because someone gave you their number does not mean that you can market to them.
✅Use compliant platforms. Tools like Twilion, Postscript and Attentive have build in consent features.
✅Always retain proof of consent in case of an audit or complaint.

📣 Bonus Copy You Can Steal:

Here’s a legally sound example you can copy & paste into your opt-in forms:

“By checking this box, you agree to receive recurring automated promotional and personalized marketing text messages (e.g., cart reminders) from [Your Brand] at the mobile number provided. Consent is not a condition of purchase. Msg & data rates may apply. View Terms & Privacy.”

📌 Disclaimer

The information provided in this newsletter is for general informational purposes only and does not constitute legal, tax, or financial advice. While every effort is made to ensure accuracy, laws and regulations change, and individual circumstances vary. For advice specific to your business, please consult a qualified professional.

When in doubt, consult a licensed attorney to review your compliance needs.
If you don’t have one, I’m happy to help you get connected, just schedule a quick call.

Thank you for reading.

Keep showing up, protect the business that you are building and share what you learned with a friend !

Until next time💛